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Privacy & law31 August 2026 · 2 min read

PECR and B2B email: who you can contact without consent

Under PECR, you can email a limited company about your services without asking first, but email a sole trader the same way and you may be breaking the law.

TREATED AS INDIVIDUALS✕Sole traders✕Partnerships (England & Wales)✕Personal email addressesCORPORATE SUBSCRIBERS✓Limited companies✓LLPs and PLCs✓Scottish partnerships, government bodies
Who counts as a 'corporate subscriber' under PECR

What you still have to do

  • Say who you are and give a working contact address.
  • Offer a simple way to opt out, and honour it.
  • Prefer generic business mailboxes (hello@, info@).
  • Calls are different: screen against the Corporate TPS.

UK GDPR still applies

A named person's work email is personal data, so you need a lawful basis, usually legitimate interests, and a clear privacy notice.

Key takeaways
  • Companies and LLPs: email allowed without prior consent.
  • Sole traders and partnerships: get consent first.
  • Always identify yourself and offer an opt-out.
Sources
  • Privacy and Electronic Communications Regulations 2003, regulation 22; ICO guidance on electronic mail marketing

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