Record Yield
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Market28 October 2026 · 2 min read

Three months of the data market: what we've learned

Forty posts in, three patterns explain most of what decides whether a company's data sells, and for how much.

Publishers6Platforms5Academic publishers2Bankrupt companies1Shut-down start-ups1Operating companies1
Deals on our tracker, by type of sellerRecord Yield deal tracker, October 2026

The three patterns

  • Competition sets price. Several buyers beat one offer.
  • Rights and privacy come first. Deals stall without them.
  • History compounds. Years of records multiply value.

What's next

Expect more company archives on the tracker as developers build workplace agents. Follow along on the deal tracker, or get your own estimate.

Key takeaways
  • Let buyers compete.
  • Fix rights and privacy before going to market.
  • Keep your history.

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